NEWS AND VIEWS: Self Reliance (Newark) reacts to current needs of community (02/01/98)

NEWS AND VIEWS

Self Reliance (Newark) reacts to current needs of community

by Joseph Trush

NEWARK, N.J. - The board of directors of the Self Reliance (Newark, N.J.) Federal Credit Union, in the spirit of the credit union ideal of "people helping people" and from the perspective of many years of experience, will continue to provide the Ukrainian community with excellent financial service.

The financial marketplace is constantly evolving: therefore, it is extremely competitive. Demographic data show that our members are increasingly moving out of traditional ethnic Ukrainian neighborhoods to suburban areas to improve their quality of life. Consequently, we are faced with the question of how to meet the present and future financial needs of our members and what we must do to continue to serve them effectively. These realities call for new approaches to meet our stated goal.

With these realities in mind, the board of directors of the Self Reliance (Newark, N.J.) Federal Credit Union took advantage of the opportunity offered by CBS to provide a national forum for presenting information about the credit union's role in the life of the Ukrainian community. The program "Building America: Eye On Business" was prepared by CBS and aired at noon on Sunday, December 14, 1997, and featured the many financial and other services provided by the credit union to its members.

Unlike a previous CBS broadcast on Ukrainians that painted a negative picture, this program allowed the credit union to emphasize the positive aspects of Ukrainian life in America and underscored the unique and important role played by Self Reliance (Newark, N.J.) Federal Credit Union in helping Ukrainians in America achieve "The American Dream."

The intention of the credit union was to inform younger generations of Ukrainians and new Ukrainian immigrants, who may not be involved in Ukrainian community and professional organizations or are not aware of their existence, that the financial services of the credit union may be equal to or better than the ones they may be using at other financial institutions. Most importantly, we wished to emphasize the fact that the resources of the credit union benefit not only its members, but the Ukrainian community as a whole.

We would also like to take this opportunity to announce that Self Reliance (Newark, N.J.) Federal Credit Union intends to open a branch office in the Ukrainian National Association's corporate headquarters building in Parsippany, N.J., in the spring in order to better serve current members who reside in Morris County. The credit union's main office will remain at its present location in Newark to continue to serve those members who loyally and consistently helped make Self Reliance (Newark, N.J.) Federal Credit Union the viable, sound financial institution to serve all their and their families' immediate and future financial needs.

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