Public service announcements win advertising award in Kyiv (06/28/98)

Public service announcements win advertising award in Kyiv

NEW YORK - Public service announcements (PSAs) produced by the UCCA and Practic-TV were awarded the gold medal at the third annual Golden Profile International Commercial Festival held in Kyiv on May 28-31.

The UCCA's partner in Ukraine, the Independent Television Center Practic-TV, received first place in the television category for the PSA "Vote for What's Yours!" created to motivate Ukraine's 18- to 30-year-olds to vote in the March 29 elections.

The festival is sponsored by the Union of Ukrainian Advertisers, Ukradvertise Association, the Kyiv City Administration, and Ukraine's Ministry of Culture.

The PSAs were part of a UCCA civic education program, Focus: Ukraine, that included four radio PSAs, a voter's rights brochure, a 12-part television series and seven regional town hall meetings with candidates and representatives of political parties.