THE UKRAINIAN NATIONAL ASSOCIATION FORUM (09/17/00)

THE UKRAINIAN NATIONAL ASSOCIATION FORUM

Will you become an ambassador of The Weekly?

by Ulana Diachuk
UNA President

All newspapers constantly seek new subscribers - that's no secret. It is also no secret that many newspapers have lost many subscribers for various reasons. Some former subscribers claim a lack of time to read, others prefer listening to news on the radio, watching news on TV or getting it on the Internet.

The Ukrainian Weekly is dependent mostly on the Ukrainian community for its readership and subscribers. Thus, the pool of prospective subscribers is much smaller than for the majority of American papers. As a result, it is much harder for The Ukrainian Weekly to attract new subscribers than it is for other papers.

The Ukrainian Weekly's ad hoc marketing group is constantly discussing new ways of increasing its circulation base. We have already contacted all past subscribers who for one reason or another dropped off the subscriber list.

We have approached several established and well-known Ukrainian organizations with large and current address files, asking them to share their address base with us. A majority graciously agreed to have us approach their members, and we will follow up on that promise.

All our present UNA members who don't subscribe to The Ukrainian Weekly will be contacted very shortly. The newspaper has been distributed at many summer festivals and resorts - wherever Ukrainians congregated to relax and to meet with friends.

After some discussion, however, the marketing group came to the conclusion that we need to invite you, our readers and subscribers, to assist us in our efforts to increase The Weekly's circulation. Who else has been so supportive of this paper over the decades. You have been looking forward to each issue because you appreciate its reports of the news from Ukraine by The Weekly's own correspondent; or you like to read the letters to the editor and commentaries on a variety of topics of concern to the Ukrainian American and Canadian communities; or you use the papers as a source of information about upcoming events in the Ukrainian community; or your interest is in sports and The Ukrainian Weekly has information no other paper is able to offer. If stamp collecting is your hobby, this paper provides extraordinary insight into old and new stamp issues coming from Ukraine. For readers interested in new books on Ukrainian topics, the "Book Notes" pages have always provided extensive information about the latest releases.

Our Ukrainian community is active and vibrant, and all its activities are reported on the pages of this newspaper. If you are a parent or grandparent, we hope you let your children or grandchildren enjoy the pages featuring UKELODEON "for the next generation" and encourage them write to that special monthly section.

The Ukrainian Weekly serves the needs of all readers, and almost every reader can find at least one topic of interest each week.

Dear Readers, we consider you the best ambassadors of The Ukrainian Weekly. You can help us increase the circulation by another 4,000 subscribers by year's end in order to bring the newspaper back to the level of 1994 and 1995. If each subscriber could encourage only one person from the circle of his/her relatives or friends, acquaintances or colleagues to become a new subscriber, our circulation base would be much strengthened, which in turn will help us get more advertising revenue on which this newspaper, as any other publication, depends.

The Ukrainian Weekly has already served three generations. Please be assured that its publisher, the Ukrainian National Association, and its editors are looking forward to serving you, the readers, for many years into the future.

Ostap Sadowyj, secretary of UNA Branch 337, dies

by Martha Lysko
UNA National Secretary

BALTIMORE - Ostap Sadowyj, secretary of UNA Branch 337 in Baltimore, died on Friday, September 1, after a long illness. A requiem service was held on September 4, and burial was on September 5 after a funeral liturgy at St. Michael's Ukrainian Catholic Church in Baltimore, where he was an active member.

Mr. Sadowyj was born on February 14, 1924, in Drohobych, Ukraine. He immigrated to United States after World War II and became a UNA member in 1952. In 1979 he was elected secretary of Branch 337. For over 20 years he conscientiously performed his duties, keeping in close contact with his members, organizing new members and meticulously keeping branch books and financial records.

During that 20-year period he often served as a delegate to UNA conventions and was active in the District Committee, actively participating in district activities.

Mr. Sadowyj was a widower; his wife, Charlotte, predeceased him in 1996. He is survived by his only son, Myron; daughter-in-law, Mary; and two grandchildren, Lauren and Jonathan.

Mr. Sadowyj will be missed not only by his family but also by the entire UNA family. The loss of active branch secretaries is becoming increasingly frequent, yet the UNA does not seem to be able to find civic-minded younger members who wish to undertake this important task.

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